Any business trying to sell its products profitably must have some idea of what sales and hence revenue would be at different prices. Suppose.
they needed to change their policy that allowed season ticket holders to buy unlimited The answer was a new system called Purple Pricing.
It shouldn't be surprising, perhaps, that one of the more innovative sports ticket pricing schemes to be put into practice comes out of.
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Purple Pricing is taking a seat on the bench for Northwestern. After two years of using the modified Dutch auction strategy for maximizing ticket.
That philosophy has now extended to ticketing, with the announcement of the new Purple Pricing plan, a collaboration between NU's.